Insight :
Alzheimer’s disease is a type of Dementia that causes memory loss and is still incurable. As the disease progresses, it eats up the patient’s being. Taking away their world and all the meanings in it—taking away conversations, daily life, events, and connections between the patient and loved ones.
Research :
Researched with 4 groups of people; patient's family member, specialist nurse and Geriatric doctor who are closing with Alzheimer's patient to get informations about patient's behaviour, how they live and what caretaker needs and what will be a positive effect for patients.
Idea :
Samsung, the innovative brand wants to develop technologies to help people live better lives created the “Memory Recaller,” an innovation that gives meanings back to an Alzheimer patient’s life. The easy-to-use mobile application was advised by Dementia specialist of Praram9 Hospital to help bring patients back from the isolation caused by memory lost.
Execution :
Memory Recaller, The application that utilizing facial recognition to recall connections for people with Alzheimer's. The application detects the person standing in front of the patient by utilizing facial recognition and mobile camera. It then informs the patient of their relationship and name in auto-speech. Other than recognizing people for the patient through “Memory Recaller,” the application has an “Activity Recaller” function which helps the patient keep track of completed activities to help eliminate unnecessary activity repetition.
Result :
Although the application cannot stop Alzheimer’s from progressing, it works to improve the quality of life of patients living with the disease. It recalls the meanings and connections that make one’s life meaningful and give patients a world they can hold on to.
- Brought quality of life back to patients with thousands of downloads within a week of launching.
- The Alzheimer’s Disease Association and many Thai Hospitals recommended this application to Alzheimer patients.
- Lessen isolation felt by patients after application usage.
- Generated earned media in leading media channel.
