When there is a “Her- ricane” situation,
calm her down with flowers.
This campaign was created for Close To Nature Flowers, the largest florist chain in Thailand, famous for its arrangements and beautiful range of colourful flowers.
The concept is “HER-RICANE”
An angry girlfriend is just like a fierce storm, and the aim of this poster campaign is to target male customers who need to find a way to restore peace to their relationships – our solution is with flowers.
The art direction of the campaign was inspired by infrared satellite images of actual hurricanes and then crafted with Close To Nature’s colourful range of flowers. More than 100,000 flowers and 32 different varieties were used to create 3 Her-ricanes – showing the beauty and variety of flowers and demonstrating Close To Natures expertise in floral arrangements.
The making of VDO
( Shooting & Editing by me)