Insight :
We all love dogs but a dog’s expected lifespan is 7 times shorter than a human’s. Losing your dog can hurt as much as losing a family member. People are 5 times more likely to get a dog if it resembles their previous one. They even give them the same name in some cases. It’s because the look and the same breed personality gives them a warm and comforting feeling.
Idea :
In partnership with Thai Dog House and Soi Dog Foundation, the biggest dog shelter in Thailand, we created “Immortal Adoption” the world’s first dog recognition algorithm that can match your late dog with an identical shelter dog. By utilizing a combination of a creative use of data and human insight, we created a program that can help both grieving pet owner while curbing the over-population of dog shelters
How it works :
When a pet owner uploads a picture of their previous dog on the website ImmortalAdoption.com,
the algorithm will analyze the data: breed, color, facial appearance and size of the dog against a database of more than 150 dog species and over 100,000 images of current shelter dogs in Thailand. Once complete, the dog owner will be presented with potential look-alike shelter dogs for them to adopt. The website is an open-platform that any dog shelter can integrate their dogs into the database.
Results :
- 100,000+ shelter dogs in the database.
- 64 dog shelters across the country joined the campaign.
- Adoption rate increased 130% compared the same period last year.
- More than 3,000 dogs were adopted since launched.
Awards :
- One Show - Bronze Pencil
- Cannes Lion - Shortlist Lion Health
- Adman Award & Symposium 2017 - 2 Silvers, 2 Bronzes