top of page
TAMIYA The Assembled Calendar
As a premium gift, the calendar pulled more customers into the stores during the holiday season. It created not only brand exposure but also brand interaction throughout the year, and became a bonding tool that strengthened the connection between the brand and modelling enthusiasts.
Tamiya wanted to seize the New Year as an occasion to connect and build a lasting bond with its customers and so developed a wall calendar that could be turned into twelve modeling kits to be assembled and displayed for others to see. Each month customers would look forward to the day they could start on the new project.
Background:
A normal wall calendar is to be thrown away after a year but our wall calendar can be turned into 12 modeling kits to be assembled and displayed for others to see.
Brief:
Tamiya wanted to seize the New Year as an occasion to connect and build a lasting bond with its customers. Description of how you arrived at the final design: Every month make a different model. The anticipation for each month to end so another model can be built adds to the fun and excitement that lasts throughout the year.
Results:
As a premium gift, the calendar pulled more customers into the stores during the holiday season. It created not only brand exposure but also brand interaction throughout the year and became a bounding tool that strengthened the connection between the brand and modeling enthusiasts.
.jpg)
bottom of page