Sunbites snack
Background :
Sunbites snack is made from high quality multigrain, has less fat and is baked not fried giving you good feelings in every bite.
IDEA :
In order to launch Sunbites in the Thai market targeting women, the brand needs to remind the target audience that there are simple moments of pleasure they may have within their busy lives. Utilizing women’s actual moments of good feelings, we created a film series to demonstrate “how a bite of Sunbites feels like.”
The four selected good feeling moments relevant to Thai women are moments of receiving a text from her crush, finishing a fresh manicure, looking forward to a Friday night, and getting the perfect curls. These are the same feeling of good moments as when eating Sunbites as illustrated in the commercials.
