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Radio spot for Tiger balm
'Dangerous' campaign

Idea:

When muscles are sore even a little movement like bending down to pick up a dropped pen on the floor, reaching for dishes on the top shelf or squatting on the squat toilet in your daily activities can harm you like dangerous animals. Promptly treat your muscles with Tiger muscle rub.

This radio spot campaign is originally in the Thai language.

Awards:

- Best of Show: Bangkok's Art Director association award 2012 / Best copywriting / Best campaign

- Adman award and symposium 2012 - 2 Golds / 3 Silvers

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